Since 2006 until now | 128 Digital Billboard | 633 Roadside Digital Panel | 280 Indoor Digital Screen
Bukit Bintang, Kuala Lumpur (Above SportsDirect.com Bukit Bintang Flagship Store, Bukit Bintang Street, Bintang Walk) #MY109
Screen Location : Bukit Bintang, Kuala Lumpur (Above SportsDirect.com Bukit Bintang Flagship Store, Bukit Bintang Street, Bintang Walk)
Screening Hour : 19 hours from 7.00am to 2.00am
Daily Exposures : Minimum 432
Content Cycle : Estimation 2.5 min / loop
Size : 41'(H) x 23'(W)
Pixel : 1,248 x 704
File Format : AVI, MP4, WMV
GPS Coordinate : 3°08'47.4"N 101°42'38.7"E
Estimation Traffic Flow : 9,000,000 / month
Located at the centre of the very busy KL Golden Triangle Area. This site is situated at the heart of KL shopping district with Berjaya Time Square, Sungai Wang Plaza, Lot 10, Imbi Plaza, Farenheit & Pavilion shopping mall, all within walking distance from the screen. The traffic volume at the area has reached three hundred thousand per day.
LED screen advertising promotes businesses in reaching a satisfactory number of target customers that will be able to make more product sales. The displays are visible at both close and far distances due to its vivid and bright screen color. LED screen advertising of a product shall causes memory retention of the brands in customers mind for them to recall and recognize the brands.
LED screen advertising is one of the mass communication method yet it is more effective compared to other instrument because it is projecting images, video, and text which is differ from traditional methods. Besides, through this LED screen advertising; businesses can plant the impression and also the brand image as this method create the memory retention among viewers. The slice of memory and the impression will trigger the brand recognition and recall as things happened in the slice of audience life.