Since 2006 until now | 128 Digital Billboard | 633 Roadside Digital Panel | 280 Indoor Digital Screen
Jalan Penang / Jalan Magazine, George Town, Penang (Nearby Menara Komtar) #MY082
Screen Location : Jalan Penang / Jalan Magazine, George Town, Penang (Nearby Menara Komtar)
Screening Hour : 18 hours from 6.30am to 12.30am
Daily Exposures : Minimum 216
Monthly Exposures : Minimum 6,480
Content Cycle : Estimation 5 min / loop
Size : 20'(H) x 40'(W)
Pixel : 640 x 480
File Format : AVI, MP4, WMV
GPS Coordinate : 5°24'51.5"N 100°19'44.2"E
Estimation Traffic Flow : 1,000,000 - 1,500,000 / month
The LED screen is located near to the KOMTAR Tower in between the Jalan Penang and Jalan Penang. The opposite of the screen has another two junction which is Jalan Marcalister and Jalan Dato Keramat. The screen is targeting traffic entering to KOMTAR Tower.
The LED screen is placed in Magazine Road that has a major thoroughfare in the city of George Town in Penang, Malaysia. The one-way road, one of the busiest in the city centre, runs along some of George Town's major landmarks, including Komtar and 1st Avenue Mall. The western end of Magazine Road joins the similarly-named Magazine Circus, which also intersects four other major roads within the city centre - Penang Road, Macalister Road, Dato Keramat Road and Brick Kiln Road.
LED screen advertising helps businesses in reaching a satisfactory number of target customers that are able to generate more product sales. The advertisements are displayed in high visibility at both close and large distances due to its vivid and bright screen color. Advertising is the easiest way to acquire new customers for a company business and get them to make additional purchases, which is known as customer retention.
The strategic location of the LED screen are able to target audiences such as working adults, affluent homemakers, business leaders, and professionals. The benefit of LED screen advertising is businesses are able to deliver their brand message to the audiences effectively.