The Benefits of LED Screen Advertising
LED Screen Advertisings are not new. Think Piccadilly Circus and Times Square for example, both have been around for over a decade. During this time LED Screen Advertisings were only available to the biggest global brands with huge marketing budgets. Now with the technical advancements and reducing costs of digital screen technology, outdoor advertising has undergone some exciting changes. You might have noticed LED Screen Advertisings in your local area being replaced with LED Screen Advertisings. This trend will continue in major centres across the UK for the foreseeable future.
Why is digital so exciting? There are many benefits of using LED Screen Advertisings:
Typically, LED Screen Advertisings are installed to the busiest locations. More people passing through the LED Screen Advertising means more potential clients watching your ad.
Production cost savings
There are no posters required, so you save on the cost of printing.
Shorter lead times
Your ad is sent to the computer electronically, which can happen in only a matter of hours. There's no need to submit a poster on paper two weeks before the ad goes up.
When you have to advertise various shops, you can send different versions of your ad each with their address. If you need to advertise two separate goods or services, just send them in two ads-you can use your time slot to show them.
Flexible start dates
Outdoor advertising traditionally works in two week blocks and there are good reasons for this. However, with digital, you can start and end on the day you want. If your event is on a Wednesday, you can stop your advertising on a Wednesday, or the Tuesday before, or the Monday…
In general , two weeks is the recommended time to view an outdoor commercial to maximize your exposure. However, there are circumstances where running your ad for a shorter number of hours over a longer period of time may be more advantageous. Have you got a particular offer every Tuesday? Just every Sunday, Monday and Tuesday, you can opt to view your ad, stopping when your Tuesday bid stops running. This growing possible 'wastage' (when your advertising is less effective), making your budget more valuable to use.
Specific times of day
Think of the good you like. If you're an off-license or bar, would you like to advertise their morning commute to the people? The afternoon could be a great time to advertise your bottle of wine in the bargain. You can choose to capture the attention of people as they ride home from a stressful day at work!
Digital technology provides some fantastic artistic possibilities, taking advantage of all of the features above. Below are only a few examples of how you could use them. I 'm sure you can have more in mind for your business.
Are your restaurant open for dinner, lunch and breakfast? Using three separate advertisements to show a coffee from 6am-11am, a sandwich from 11 am and 3 pm and a juicy steak from 3pm-8pm at the right time of day.
Does your fast-food location stay open late? Advertise only between 10 pm and 3 am a delicious-looking kebab which will be an inexpensive and successful time to advertise.
Your travel agent has excellent winter sun prices, so warn sunny Tenerife when it reaches 10 degrees or below. Yup, it might be! We can set it up as long as we have your ad so it only displays when the temperature exceeds your defined range.
Instead, only advertise your ice-cream or ice-cold drinks and shady beer garden when the sun is out and bright!
Would you have the men and women 's products? Would you have a women-only gym section, and a large free weights section? Send in two ads that allow you to split your time slot to promote both. When you purchased an ad every 2 minutes for 10 seconds, you would display one for 5 seconds, then the other. Or rotate them; show one ad for 10 seconds then show the other in your next 10 second position.
Opening of new shop, big event, launch of new product? Do a countdown to the wonderful day. 'Buy your ticket today for only 5 days to go.'
Until now, booking digital outdoor advertising has been a complicated process. Bubble is changing this – with a few simple clicks, you can book your time slot on prime LED Screen Advertisings throughout the UK. Check out our easy to use platform to start your search.