Benefits of Outdoor Advertising
When we talk about outdoor advertising, what is the first thing that comes across your mind? Majority of the people might think of a large LED billboard along the express way or on the rooftop of a building. In fact, outdoor advertising is actually much more than these huge, bright and color LED billboard. It also includes phone booths, taxis, shopping centers, benches, trains, buses and transit lines, where massive traffic volume can always be spotted.
Outdoor advertising, which also known as out-of-home advertising, is the communication between firms and people who are out of their home. Nowadays, people tend to spend more time away from home, thus lead to the potential growth in outdoor advertising to reach wide targeted audiences. In fact, the benefits of outdoor advertising are almost limitless, and we have figured out a list of the top 7 benefits of outdoor advertising.
OUTDOOR ADVERTISING HAS HIGH IMPACT
As compared to the traditional advertising medium, outdoor advertising in a crowded area cannot be ignored. Outdoor advertising is already a part of the environment, people cannot turn it of or switch to another channel like television and radio, but to receive the information unconsciously as they are exposed to the LED screen.
IT DEMANDS ATTENTION
By using outdoor advertising, one can gain competitive advantage and stand out of the competitors, this is because it does not have to compete with other ads like other medium. In order to capture more attention among customer, the display content must be colorful, bright and creative.
OUTDOOR ADVERTISING IS COST EFFECTIVE
According to the research done by Outdoor Media Association, outdoor advertising is able to generate a high Return of Investment (ROI) in all categories. However, as compared to billboard advertising. LED screen advertising is considered as the most cost-effective marketing tool, due to the low maintenance cost and high resistance towards damage.
IT HAS A HIGH REACH WITH A MASS AUDIENCE
It's true to say that outdoor advertising serves as a great marketing platform for businesses that want to reach larger customer groups. As we all know LED screens are located in the public and audiences have direct accessibility to it. Therefore, outdoor advertising helps business to reach consumers that are sometimes difficult to reach, including youngsters, busy business leaders and low-income market groups, as these categories, for example, usually may not access to the traditional mediums.
IT IMPACTS THE PATH-OF-PURCHASE
Based on the study done by APN Outdoor, about 70% of purchase are done outside of the shopping centers and retail outlets. Hence, location plays a significant role when it comes to outdoor advertising, as the impact given across the stages of Path-to-Purchase is extremely high. UK's Outdoor Media Center (OMC) also declares that the most seen advertising medium by shoppers is outdoor advertising before they shop.
OUTDOOR IS AN ENGAGING MEDIUM
As compared to other mediums, outdoor advertising is actually preferred by consumers. As according to the research done by APN Outdoor, 71% of Australians enjoy seeing advertisement in the bus more than those without. Moreover, 36% of the respondents stated that outdoor advertising is a welcome distraction.
OUTDOOR ADVERTISING IS A TEAM PLAYER IN THE MARKET MIX
Outdoor advertising has been proven to work best with other mediums. It has high impact and the ability to reach target audience is greater compared to others. Outdoor advertising can constantly creating awareness in the mind of consumers, as well as remind them the message across other media.