Located along the bustling arterial road of Jalan Maarof, Bangsaria is a seven-storey commercial building housing established banking institutions, showrooms, offices and galleries. Completed in October 2001, the building is owned by Leo Myer, a Kuala Lumpur-based property development and investment company. The tenants of the building includes, United Overseas Bank (UOB), Bric's Connoisseur Lifestyle, Technogym, Autism Behavioral Center (ABC), Chili's and Shinju Pearls.

The LED screen is attached to the Bangsaria building and located right before Petron, Jalan Maarof. The large and colourful display is able to attract the passerby who drive along Jalan Maarof, but also the drivers who go to refill gas in Petron. It's large screen can catch the attention of the passerby, as well as the residents who live nearby. When people are waiting for the traffic light, they will definitely be distracted by the huge screen board.

Not only that, the LED screen has a high visibility and can be operated in any weather, be it under hot sun or heavy rain, due to the bright and vivid display feature. This is beneficial to the firms as it is effective in term of both cost-saving and marketing. This marketing strategy helps firms to save cost by cutting down the printing cost, which is practiced by some of the traditional firms.