​Business are able to deliver their brand's messages to the target audience. This will eventually expand the business customer base. Advertising through the LED screen is one of the effective method to reach a great number of audience in a targeted market. One of the benefits of utilising LED screen in advertising is they can immediately build the brand awareness, recognition, and recall through visual exposure among audiences.

​LED screen advertising serve businesses in reaching an adequate number of target customers that are potentially able to produce sales for the business. The displays' visibility are very high at close and longer distance due to its brilliantly sharp and bright screen colour. LED screen advertising which promoting a product can capture customers' attention and spread the message across the media.