The Electronic Display material should be balanced. It shouldn't be too complex or too imaginative to overpower the brand entirely. On the other hand, having any ambiguity should not be too simplistic. The response is, the content generated between complexity and simplicity is somewhere between. The trick is to strike the right balance.

On the Digital LED screen there must always be material that is useful in some way, arousing interest, being fresh and revised. If the content is continually updated, people appear to more regularly check out the page. If only advertisements are displayed on the outdoor screen, the target audience may easily get bored and will stop watching the video. Including stock price alerts, news , sports, and weather forecasts into the programming is a smart idea so you can keep searching for some fresh material. Only if the latest temperature is shown, the day's statistics or quotes will make people curious about what's to be seen on the next screen. If your content is good enough or well thought out, people will most definitely begin to comment on your content and look forward to the next update. It is for promotional purposes which are to get as many people as possible to see your computer.

The notable aspect is architecture. First of all, make sure you have a professional ad manager who knows what he does. He should have some design experience and will know instinctively what the digital signage should work with. Your designer will also be encouraged to test how the ad is shown on the screen so she has a clear understanding of how the viewer feels.

A further element to bear in mind is the length of the ad. Ideally, advertisement time shouldn't be too long, because people see the starting point, but not the end while driving by. The length of outdoor displays will be limited to 10 to 15 seconds at most. Indoor advertisements may give people more time to watch commercials, and those commercials may be much more comprehensive.

Ultimately, ensure a broad letter format is used. It is a good idea for every letter to occupy a quarter of the size of the page. Don't be misled into believing that an Digital LED screen would look good on what looks good on a monitor.