LED screen advertising may help business in reaching a satisfactory number of target consumer that will be able to generate more product sales. LED screen advertising has a high level of visibility at both close and large distances due to its vivid and bright screen color. LED screen advertising of a product can remind the consumer of the message across the media. 

LED screen advertising enable marketing messages to exposed repeatedly to target consumers thus producing far more impact. It can reach broader consumers especially consumers that can sometimes be difficult to reach. Passerby that stop while waiting for the traffic light to turn green will definitely look observe the LED screen more than once or repeatedly.​