Located at the intersection of Jalan Bukit Bintang and Jalan Sultan Ismail, this 40 feet x 80 feet LED screen is targetted at locals and tourists who are attracted to Kuala Lumpur's critically acclaimed must-visit shopping district dubbed Bintang Walk. It is just a few steps away from major shopping malls with over 3000 shopping outlets, hotel and public transport, such as Lot 10, Pavilion KL, Sungei Wang Plaza, Fahrenheit, Starhill Gallery, Grand Millennium Hotel, JW Marriot Hotel, Monorail and MRT Station. With its addition, this LED screen will enhance the vibrancy of the area known as Picadilly Circus of Malaysia. Operating at least 16 hours a day, the lifelike colours and interactive capability of this 3200sq feet LED screen will incorporate the latest technology that has not been witnessed before in Kuala Lumpur.