The LED screen is located along Jalan Loke Yew.  There are several landmark from the LED screen location such as HELP University and Viva Shopping Mall.  Motorists that are heading towards Jalan Maharajajela /  Kuala Lumpur City Centre will view the LED screen as the expressway has a heavy traffic flow. 

The Jalan Loke Yew is connecting between Cheras to Kuala Lumpur. The LEO Express Hotel Jalan Loke Yew is located in the city vibes with surrounding of one of the busiest business center.  There are heavy traffic flow along Jalan Loke Yew. 

The strategic location of the LED screen are able to target audiences such as PMEBs, working adults, affluent homemakers, business leaders, professionals and daily commuters and holiday makers. The benefit of LED screen advertising is that businesses are able to deliver their brand message to the audiences effectively.  ​