​The LED screen is located at busy road junctions and is positioned next to a road signboard in Jalan Sultan Azlan Shah. It is also nearby Aeon Mall Kinta City. The LED screen can be easily detected as passersby are moving past that area or stopping at the road junctions due to the traffic lights. It is one of the ways of promoting businesses to targeted audiences out there.

Businesses are able to convey their brand's messages to the target audience. This will eventually increase the business customer base. Advertising through the LED screen is one effective method to reach a huge number of a target market. One of LED screen advertising benefits is they immediately build brand awareness and strong name recognition among viewers.

​LED screen advertising assists businesses in reaching a satisfactory number of target customers that will be able to generate more product sales. The displays have a high level of visibility at both close and large distances due to its vivid and bright screen color. LED screen advertising of a product can remind the customers of the message across the media.​