Kota Bahru, Kelantan, the capital city of Malaysia, in Malay it means "new fort" or "new city". The town serves as the key gateway for tourists on their way to the stunning, tropical island of Perhentian. Special architectural royal palaces and museums are also located in Kota Bahru. In Kota Bharu, the Digital LED Billboard Screen Advertising is located. The Digital LED Billboard Advertising screen can be spotted by passersby from Jalan Raja Perempuan Zainab II. Also, passersby are also able to display the Digital LED Billboard Screen Advertising from the other side of the lane. Near the LED Screen, there are a few restaurants and office buildings, such as One Stop Kopitiam, BSN and Bank Rakyat. The LED screen's strategic position will target audiences such as working adults, wealthy homemakers, business leaders, and experts. The advantage of Digital LED Billboard Screen Advertising is that marketers are able to easily convey their brand message to the viewer.
Kelantan's population is overwhelmingly Malay and the state is sometimes known as the 'Cradle of Malay Culture' keeping alive traditions such as kite flying, wayang kulit, songket weaving and batik design. The local unique culture has attract thousand of visitors to Kelantan, combine these with rustic fishing villages, a sparsely populated interior, challenging mountains, spectacular rivers and mystical caves and you can see that Kelantan has something for everyone. Due to Kelantan's relative isolation and largely rural lifestyle, Kelantanese culture differs somewhat from Malay culture in the rest of the peninsula; this is reflected in the cuisine, arts and the unique Kelantanese Malay language, which is unintelligible even for some speakers of standard Malay.
LED screen advertising serve businesses in reaching an adequate number of target customers that are potentially able to produce sales for the business. The displays' visibility are very high at close and longer distance due to its brilliantly sharp and bright screen colour. LED screen advertising which promoting a product can capture customers' attention and spread the message across the media.
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