1 Utama Mall Digital OOH Advertising

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Digital Screen Advertising

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Linkbridge LEDs

With two panels strategically positioned to face both Bandar Utama and the Damansara-Puchong Expressway (LDP), this ad network ensures maximum visibility and exposure to a diverse audience. The prime location of the screens on the link bridge, a high-traffic area in One Utama, guarantees that your message reaches a large and engaged audience. Whether you're targeting local residents or commuters, this ad network provides a unique opportunity to make a lasting impression and enhance brand visibility. The dual panels facing different directions also offer versatility in catering to varied target audiences, making it an optimal choice for those seeking effective and widespread advertising impact.

   

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1UE Block A

With a remarkable resolution of 2304 x 512, these screens offer crisp and vibrant visuals that captivate the audience's attention. The single panel strategically faces the Damansara-Puchong Expressway (LDP), ensuring maximum exposure to a diverse audience. The prime location of the screens in Block A of One Utama Shopping Mall enhances visibility among passersby, creating an ideal platform for brand promotion.

   

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1UE Block B

1UE Block B is a single panel, strategically facing the Damansara-Puchong Expressway (LDP), guarantees focused exposure to a significant flow of traffic. This targeted positioning maximizes the effectiveness of your message, reaching commuters and passersby with precision. The high-quality resolution coupled with a strategic location makes this ad network an ideal choice for clients looking to make a powerful, visually striking statement and leave a lasting impression on their target audience.

   

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E-hailing Lounge

With a high resolution of 1920 x 1080, these screens ensure crisp and vibrant visuals, capturing the attention of the audience effectively. Positioned near the main entrance of the mall, in the E-hailing waiting lounge, this ad network provides a unique opportunity to engage with a captive audience. Commuters and shoppers waiting in the lounge are likely to be receptive to advertising messages, making it an ideal environment to enhance brand awareness and recall. 

   

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1UE

Located in close proximity to the prestigious One World Hotel, this ad network offers a prime position to capture the attention of a sophisticated and diverse audience. The proximity to the hotel ensures that your message reaches not only local visitors but also attracts the attention of hotel guests, creating a valuable touchpoint for brand exposure. Whether you're targeting business travelers, tourists, or local patrons, the One Utama 1UE ad network provides a unique opportunity to position your brand in a high-traffic and upscale environment, fostering a positive brand association and increasing the likelihood of consumer engagement.

   

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Bandar Utama South Bridge Screens

The Bandar Utama South Bridge Screens (2 faces), positioned strategically to face and welcome those entering the Damansara Toll, stand as iconic landmarks in the vibrant landscape of Bandar Utama.

Located on an extremely high traffic stretch of the Sprint Highway surrounded by an affluent neighborhood of Tropicana Golf & Country Club, Bandar Utama, Damansara Utama, Damansara Jaya, TIDI

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Mallwide

Mallwide screens offer 15 seconds of prime airtime for advertisers. Positioned strategically across the mall, these screens reach thousands of eager shoppers, showcasing your brand's message with vibrant clarity. Maximize your impact and captivate audiences throughout their shopping journey with our Mallwide advertising platform.

   

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Advertising in the One Utama DOOH Ad Network presents a golden opportunity to connect with a vast and affluent audience. As one of Malaysia's premier malls, it targets a remarkable 3.2 million affluent shoppers monthly and registers over 8.2 million car park entries in 2022 alone. The mall boasts an impressive infrastructure, housing renowned departmental stores like Aeon and Parkson, along with popular cinemas TGV and GSC. With connections to upscale hotels such as the 5-star One World Hotel and 4-star Avante Hotel, as well as major corporate offices including Plaza IBM, KPMG Tower, 1 First Avenue, 8 First Avenue, and 1Powerhouse, the network ensures exposure to a diverse and high-profile audience. Spanning 5 million square feet and 6 retail levels, it offers a dynamic space for advertising, easily accessible via MRT, LRT, and coaches. Beyond shopping, the mall features various leisure and entertainment options, making it a hub for lifestyle activities.

   

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Digital Screen Advertising Brings Huge Impacts

Because it gives companies and consumers a platform for customised and targeted communications based on audience demographics, behaviours, and preferences, DOOH fosters a more meaningful and deeper relationship between customers and brands. In the rapidly changing digital era, this revolutionary technology not only improves the visual environment but also enriches the entire advertising experience, producing more memorable and compelling moments for audiences.

The Differences Between Digital Screen Advertising And Static Advertising

The communication landscape has been completely transformed by Digital Out-of-Home (DOOH) technology, which provides a dynamic platform that surpasses static displays. Because DOOH is dynamic and interactive, it facilitates more nuanced storytelling, which helps marketers develop stories that connect with their target audience. With DOOH technology, unlike with traditional static billboards, advertisers can display contextually relevant material in real-time and adjust to changing conditions and customer behaviour. This adaptability creates new avenues for artistic expression and draws viewers in with eye-catching images, films, and interactive components.

Boost Business And Sales Using Digital Screen Advertising

The power of dynamic and compelling content shown on digital screens drives business and sales through Digital Out-of-Home (DOOH) advertising. With DOOH, as opposed to typical static commercials, companies may present in-the-moment promos, striking imagery, and interactive features that pique viewers' interest. Digital screens are flexible enough to allow for rapid customization and upgrades, which guarantees that advertising messages are timely and relevant. Businesses may make a greater effect on their target audience by utilising the visual appeal and interactive features of digital advertising. This will enhance brand awareness, consumer engagement, and ultimately have a beneficial impact on sales and business growth.

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