The Lebuhraya Damansara Puchong is a major expressway in Klang Valley, Selangor, Malaysia. It decreases the travel time between Damansara and Puchong major townships as they are linked through the Lebuhraya Damansara Puchong. There are heavy traffic flow along Lebuhraya Damansara Puchong.

The strategic location of the LED screen are able to target audiences such as PMEBs, working adults, affluent homemakers, business leaders, professionals and daily commuters and holiday makers. The benefit of LED screen advertising is that businesses are able to deliver their brand message to the audiences effectively. There are an estimation of 13.5 millions traffic monthly.