Since 2006 | Digital Billboard 226 | Roadside Digital Panel 707 | Indoor Digital Screen 1,336
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Bluewaters Island plays a multifaceted role in Dubai’s urban planning, contributing to entertainment, economic diversification, and urban development. The destination is designed to support improved infrastructure connectivity while also functioning as a cultural and social hub. Its development approach includes integrating sustainable practices, aiming to create a well-balanced environment that accommodates both community needs and visitor engagement. By combining these elements, Bluewaters Island reflects broader efforts to create spaces that are functional, accessible, and aligned with long-term urban strategies.
Across the island, there are 13 Digital Out-of-Home (DOOH) advertising screens strategically positioned in areas with steady movement. These screens are located near key attractions, including retail outlets, dining establishments, and leisure venues, allowing advertisers to reach a diverse mix of people passing through the area. The distribution of these digital displays is intended to match common footfall and traffic routes, offering visibility in locations where people are likely to spend time or transit through. This setup supports brands looking to communicate with a varied audience in a well-trafficked setting.
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Dubai Bluewaters Island features a curved LED screen setup with two digital advertising displays located above the entrance to the island’s parking area. This spot sees regular vehicle and pedestrian movement as people arrive, offering a practical location for digital out-of-home advertising. Positioned near retail, dining, and entertainment venues, the screens help brands reach individuals entering and exiting the area, including both residents and tourists. The first screen measures 63.2 meters wide by 5.1 meters high (6080 x 510 pixels), while the second screen measures 19.2 meters wide by 3 meters high (1920 x 300 pixels). Both displays provide space for advertisers to share their messages in a setting where people are frequently passing through, either by car or on foot.
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Dubai Bluewaters Island Digital OOH Advertising is located at the entrance of the island's parking area, positioned near The Pods Fine Dining. The screen measures 14.4 meters in width and 8.4 meters in height (1680 pixels by 1008 pixels), offering a large digital display visible to incoming vehicles and pedestrians. This placement allows advertisements to be seen by individuals as they arrive at the island, providing exposure in a setting that connects visitors to nearby dining, shopping, and leisure destinations. The proximity to a well-known dining venue further supports visibility to an audience engaged in upscale and recreational activities.
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One of the Dubai Bluewaters Island Digital Billboard Advertising is located near 88 Terrace, a lounge bar, providing visibility to visitors in this area. The screen measures 26 meters in width and 5.7 meters in height (3120 pixels by 684 pixels), offering a digital display that reaches individuals heading to nearby dining and entertainment venues. Positioned in a frequently visited part of the island, this billboard serves as an opportunity for businesses to present their advertisements to an audience engaged in leisure and nightlife activities. The placement ensures exposure to both pedestrians and vehicles navigating the area, making it a strategic location for digital out-of-home advertising.
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The offshore complex, which has a number of dining, retail, and entertainment options, including the famous Ain Dubai observation wheel, is positioned next to one of the Dubai Bluewaters Island LED Screen Advertising. The Dubai Bluewaters Island LED Screen Advertising with dimensions of 6.8 meters by 7.8 meters (850 by 975 pixels), this led screen is positioned to draw in guests as they go around the space. Whether they are dining at restaurants, shopping, or visiting neighboring attractions, the placement enables companies to connect with people who are taking in the waterfront environment. This advertising area offers companies the chance to interact with audiences in a busy and popular location, thanks to the constant stream of both domestic and foreign tourists.
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Near the Discover Dubai souvenir shop is one of the locations for digital screen advertising on Dubai's Bluewaters Island. The screen is positioned to draw visitors' attention while they tour the island; it is 8 meters wide and 7.8 meters high (1000 pixels by 975 pixels). Because of its ideal placement close to a well-known gift shop, it is very visible to visitors and shoppers, giving companies a great chance to interact with people who are looking for souvenirs and other products while visiting Bluewaters Island.
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Positioned along Dubai Bluewaters Island, this digital outdoor advertising screen is situated opposite Bluewaters Residence 11 by Dubai Residential and prominently placed above the Brass Monkey, a popular bar and entertainment venue known for attracting a steady flow of patrons. With physical dimensions measuring 14.8 meters in width and 3.9 meters in height, and a screen resolution of 1850 by 488 pixels, the display occupies a visible space within a lively and pedestrian-friendly area. Its location places it within sightlines of residents, tourists, and individuals frequenting nearby establishments, including dining, retail, and leisure destinations along the island. The screen benefits from its elevated position above street level, offering clear exposure to both foot traffic and vehicles passing through this part of the development, making it a notable presence in the visual environment of Bluewaters Island’s urban layout.
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Located near Ain Dubai on Bluewaters Island, one of the digital out-of-home advertising screens is placed within a key pedestrian-accessible area close to the base of the giant observation wheel. This screen, measuring 3.6 meters in width and 2.4 meters in height with a resolution of 432 by 288 pixels, is part of the network of digital media positioned across the island’s public spaces. Its location near one of Dubai’s major landmarks places it within view of individuals visiting the waterfront, walking along nearby promenades, or gathering in surrounding recreational and retail zones. The screen’s size and placement allow it to be integrated into the environment without obstructing views, offering a consistent presence in a setting characterized by a mix of residential, dining, and tourism-oriented activity.
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At Dubai Bluewaters Island, another digital screen advertising display is placed within a general pedestrian zone that connects various retail, dining, and leisure spots across the development. The screen measures 2.8 meters in width and 6 meters in height, with a resolution of 336 by 720 pixels. Its vertical orientation aligns with the layout of the island’s built environment and is positioned to be visible to individuals moving through the area, including those heading toward shops, cafes, and nearby attractions. This placement adds to the network of digital media integrated into the public spaces of Bluewaters Island, contributing to the island’s visual and functional landscape.
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On Dubai Bluewaters Island, one of the digital screen advertising displays is situated above Starbucks. This establishment is part of the island's eating and shopping district and is open to the public. The screen has a resolution of 336 by 720 pixels and is 2.8 meters wide by 6 meters tall. People visiting neighboring businesses or strolling through the pedestrian zones may view it because of its vertical format, which is incorporated into the building façade. The location complements the island's array of digital displays and fits well with the area's organized arrangement.
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Above Secret Garden by L'ETO, an all-day dining restaurant on Dubai Bluewaters Island, is one of the LED screen advertising displays. The screen measures 7.6 meters in width and 2.7 meters in height, with a resolution of 912 by 324 pixels. Positioned in a high-traffic area near the restaurant, it is visible to individuals walking through the surrounding retail and leisure spaces. The display adds to the network of digital advertising screens integrated across the island, complementing its mix of commercial and recreational areas.
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Located within Dubai Bluewaters Island, one of the LED billboard advertising displays is positioned in a high-visibility area. The screen measures 7.6 meters in width and 2.7 meters in height, with a resolution of 912 by 324 pixels. Its placement allows it to be seen by pedestrians and visitors navigating through the island's retail, dining, and leisure zones. Situated within the dynamic setting of Bluewaters Island, the billboard contributes to the overall digital advertising presence, blending into the island’s modern infrastructure and public spaces.
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Located above CHIQUE o LATTE AMSTERDAM, a popular coffee shop on Dubai Bluewaters Island, one of the LED screen advertising displays is positioned to capture attention from passersby. The screen spans 2.8 meters in width and 6 meters in height, with a resolution of 336 by 720 pixels. Its placement above the coffee shop ensures that it is visible to individuals walking through the surrounding area, which includes various retail, dining, and entertainment spaces. The strategic location allows the display to reach both visitors to the coffee shop and pedestrians exploring the island, contributing to the digital advertising network integrated throughout Bluewaters Island’s dynamic environment.
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We are glad to provide an exceptional digital screen advertising solution with Dubai Bluewaters Island Digital OOH Advertising, which is intended to produce remarkable outcomes.
In order to reach a worldwide audience, we teamed up with Dubai to deploy digital billboard advertising. Marketers may concurrently create successful marketing tactics to engage viewers and promote their products in order to boost demand in the Dubai market.
Our objective is to offer tailored digital screen advertising solutions that satisfy your specific requirements. Regardless of your preference for greater or more focused exposure, we work to develop advertising strategies that support your goals.
For further information on digital out-of-home advertising in Dubai Bluewaters Island, please get in touch with us.
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The digital out-of-home screens installed at Dubai Bluewaters Island are equipped with brightness levels designed to maintain visibility in various lighting conditions. Whether during the day under direct sunlight or in the evening when ambient lighting shifts, the screens are configured to provide consistent clarity for onlookers. This technical feature supports uninterrupted viewing, allowing the content to remain clear without causing strain or glare. In a destination like Bluewaters Island—frequented throughout the day by shoppers, tourists, and residents—adaptive brightness plays a practical role in supporting visual consistency across different hours of operation and weather conditions.
Dubai Bluewaters Island Digital Billboard Advertising presents a structured approach to campaign delivery through well-placed digital screens situated in areas with steady pedestrian flow and visitor presence. Effectiveness in this context is linked to location relevance, content timing, and the audience’s environment. Screens are positioned across key areas—near restaurants, walkways, and retail fronts—where people are more likely to pause or pass by slowly, increasing the opportunity for exposure. By aligning content with these viewing habits, advertisers can achieve purposeful engagement and maintain a presence that supports campaign goals within a varied audience landscape.
The Dubai Bluewaters Island LED Screen Advertising offer access to a diverse out-of-home audience that includes international visitors, regional tourists, residents, and individuals working or socializing in the area. The mix of retail, entertainment, and dining establishments ensures regular foot traffic throughout the day and into the evening. These screens are located in zones where people are likely to spend time—whether waiting, walking, or gathering—making them suitable for delivering messages to audiences who are not engaged with personal devices at that moment. This creates an opportunity for advertisers to present content in a setting that complements daily routines and spontaneous activities within the island’s public spaces.
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