​Motorist from Jalan Sultan Iskandar and Jalan Raja Ekram will also be able to view the LED screen advertisement while waiting for the traffic signal. LED screen advertising may assist a business in reaching a satisfactory number of targets which will generate more sales for the advertised product. It provides more exposure where passerby will look at the screen more than once when they stop at the junction. 

LED screen advertising allows businesses to promote to local targets based on their demography or geographical areas. Through LED screen advertising, businesses are able to promote their marketing messages to target audience. The LED screen is positioned on highly visible and heavy traffic locations which will grab a lot of passerby attention.