Dubai Festival City is located in the center of Dubai which four major shopping centers. It was surrounded by superior and high ranking hotels, possessing a large population density and wide impact range. IMAGINE SHOW is Dubai Festival City’s record-breaking new attraction. Harnessing the power of light, water and fire, IMAGINE offers a unique sensory experience. With 30 fountains and surround sound to connect with audiences, IMAGINE is a Dubai water show like never seen before. World-class projection-mapping takes central focus on the entire south-side façade of the InterContinental Hotel producing an ultra-high-definition(UHD) projection surface, 450% larger than the world’s largest IMAX screen.