Dubai Festival City is located in the center of Dubai which four major shopping centers. It was surrounded by superior and high ranking hotels, possessing a large population density and wide impact range. IMAGINE SHOW is Dubai Festival City’s record-breaking new attraction. Harnessing the power of light, water and fire, IMAGINE offers a unique sensory experience. With 30 fountains and surround sound to connect with audiences, IMAGINE is a Dubai water show like never seen before. World-class projection-mapping takes central focus on the entire south-side façade of the InterContinental Hotel producing an ultra-high-definition(UHD) projection surface, 450% larger than the world’s largest IMAX screen.

City Walk is a popular, design-inspired neighborhoods in the heart of Dubai with hundreds of exclusive shops, restaurants, and leisure activities set among 34 limited buildings, plant avenues, and a stunning collection of contemporary street art murals set among 34 low-rise residential buildings, tree-lined avenues, and a stunning collection of modern street art carvings. The advertising screen is situated in the pedestrian area of Dubai's city centre, next to the Rolls Royce Dubai boutique and the world's tallest building, the Taha Lifa Tower. Dubai Mall, is the world's largest shopping mall, is located across the street.