Jalan Sultan Ismail begins in the west at the intersection with Jalan Kuching and ends at the intersection with Jalan Imbi, where it becomes Jalan Kampung Pandan. The northern portion of Jalan Sultan Ismail is located in Chow Kit, while the southern portion is located in Bukit Bintang.

Those travelling along Jalan Ampang or taking an exit to the Ipoh-Seremban highway will quickly find the Street Lamp Post Digital LED Panel Advertising. The LED screen is near the intersection of Jalan Ipoh, Jalan Tuanku Abdul Rahman, and Jalan PWTC. It's very similar to the Sime Darby structure. Since it is a strategic location to position the Street Lamp Post Digital LED Panel Ads, the chances of attracting people's attention are higher. In addition, Jalan Sultan Ismail is close to a few shopping malls. The ads on show have the ability to engage with both locals and foreigners.